Recently, the Beijing Guomao Store, a German precision watch brand Lange, officially opened in the Beijing business circle. The exclusive store with a total area of 64.14 square meters inherits the brand’s consistent simple aesthetics, and penetrates the entire store with a design attitude of ‘precision and rigorous, scattered and orderly’, providing guests with more brand-new services. Wilhelm Schmid, President of Lange Global, also attended the opening ceremony of the Beijing World Trade Center store, and cut ribbons and toasts with the guests on site to witness the brand’s further expansion in the Chinese market. Lange Beijing Guomao Store is the second brand store located in Beijing, bringing a new respectful experience to customers in North China.
Mr. Wilhelm Schmid, President of Lange Global, Mr. Gaetan Guillosson, Managing Director of Lange Asia Pacific, Ms. Liang Xiaodan, Director of China World Trade Center, and guests on site to celebrate the opening of the Beijing World Trade Center store
Dresden watchmaker Ferdinando Adolf Lange founded the Lange watch factory in 1845. In addition to establishing the Lange brand’s mission to make ‘the best watch in the world’, the move also laid the foundation The cornerstone of Saxony’s precision watchmaking. His great-grandson, Walter Lange, continued his spirit of excellence in technology and aesthetics, and made Lange an irreplaceable place on the world’s top watch stage.
The Lange brand has entered the Chinese market for more than ten years. In 2007, the first Lange store in China opened in Shanghai, and in 2015 the second Lange store opened in Beijing SKP. Since then, the brand has been developing steadily in the Chinese market, and has been persistent in promoting Saxony’s watchmaking culture. In 2018, Lange’s Xi’an SKP store and Chengdu IFS store opened in succession. In 2019, at the time of the 25th anniversary of the brand’s return to the world’s watch industry, Lange’s Beijing International Trade Mall store officially opened. Watch lovers and collectors are invited to stop and appreciate.
The new Lange Beijing International Trade Mall store is located on the second floor of the mall South
The Beijing International Trade Mall store uses the iconic gray as the main tone, making the entire store more low-key but luxurious, from the perspective of lighting to the height of the glass cabinet, and the placement of each watch. Demonstrated attention to detail. The edge angle of the siding in the shop is also inspired by the edges of the German silver plywood and bridges that have been chamfered and polished in the Lange movement. They are uniform and uniform, exuding a strong and simple beauty. Wilhelm Global President
Schmid also said, ‘Every display and design of Lange stores is an important part of the brand’s global public relations and sales strategy. We hope that customers will appreciate the intentions of each Lange store. So far, these combine the building itself, handicrafts, design styles, materials use and structural technology, etc., all embody the brand’s pursuit of precision and ‘never stop’ watchmaking spirit.
As the second store in North China, Beijing International Trade Store has also specially created a VIP exclusive area with a brand history display wall, enabling watch enthusiasts to better understand the historical stories and traditional culture from the brand, as if they are in a micro-brand. Museum, inadvertently step into the past and present of the brand. Not only that, but also the Lange watch series, including LANGE classic watches LANGE
1 series watch, ZEITWERK with precision jumping device, 1815 with retro flavor, RICHARD continuing the tradition of the Lange Scientific Observatory
LANGE, DATOGRAPH UP / DOWN, etc., which are representative of precision timing, are very addictive.
We sincerely invite you to come and explore Lange’s ultimate craftsmanship.
Lange Beijing International Trade Mall Store: No. 1 Jianguomenwai Street, Chaoyang District, Beijing, SL2034 South China World Mall