Longines Honor Unveiled Changsha’s First Directly-operated Store

[April 11, 2017, Changsha, China] In April, Zhongchun is full of flowers, on both sides of the Xiang River, and the star city is bright. Longines, a well-known Swiss watch manufacturer, unveiled the Longines Hisense Plaza directly operated store in Changsha, which is also the brand’s first direct store in Changsha. On the day of the event, Longines’ elegant image ambassador Lin Zhiling came to the scene to become a day shop manager, selecting wrist watches for customers. Longines Boya series watches lead the brand’s many fine watches in Changsha, interpreting the Swiss watchmaking technology of Longines since 185.

Longines First Parents Shayingying Store is located in Hisense Plaza, Changsha. High-quality and convenient location conditions, and the beautiful scenery of the surrounding mountains and rivers, consumers are cordially invited to visit this bustling commercial mecca to experience the elegant charm of Longines wrist watches. The new store presents a simple and bright main body style with Longines’ iconic dark blue tone, and carefully interprets the brand concept of ‘elegant attitude, true personality’. The store has a wide range of watches for Changsha consumers to buy, including the brand’s elegant, watchmaking tradition, sports, equestrian, classic replica and other styles of masterpieces. The elaborate VIP exclusive service area brings intimate service and shopping experience to customers.

Mr. Li Li, Vice President of Longines China, said: ‘Changsha on the banks of the Xiangjiang River has been a prosperous place since ancient times. The orange continent has been flooded with endless streams and is endless. Long history and deep culture have attracted the attention of Longines. As a watch brand with a 185-year-old Swiss watchmaking tradition, Longines has also performed a classic and timeless attitude in the years. Today, Longines unveiled in Changsha The first direct store hopes to present more outstanding and elegant watchmaking technology to more watch lovers. ‘

On the opening day of the new store, Long Chin’s elegant ambassador Lin Zhiling chose to wear a Boya series watch to attend the scene and took the place of the ‘day shop manager’ to select watches for the customers who came here. ‘Longines has many different watch series, which are suitable for different occasions, different combinations, or different aesthetics and temperaments for everyone. I hope to recommend watches for customers and tell each of Longines classic and elegant styles. A person.’

The Longines Boya series is the embodiment of the brand’s elegant spirit, and has been highly sought after since its birth. Adhering to the classic, simple and smooth design, this series of watches are available in stainless steel or stainless steel rose gold, and some models are set with diamonds. In keeping with the Swiss watchmaking tradition of Longines since 185, Boya watches are equipped with automatic mechanical movements. The delicate links of the bracelet create an elegant and light visual effect, which complements the overall style of the watch.

[Watch description]

Longines Boya Series Stainless Steel Rose Gold Diamond Women’s Watch Watch Number: L4.309.5.88.7 Suggested Retail Price: RMB 32,000
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The steel rose gold case with a diameter of 25.50 mm is set with 52 diamonds, the white mother-of-pearl dial is decorated with diamond hour markers, and it is equipped with the L595 automatic mechanical movement.

Longines Boya series stainless steel diamond female watch watch number: L4.309.0.87.6 suggested retail price: RMB 28,800
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The 25.50 mm diameter stainless steel case is set with 52 diamonds, the white mother-of-pearl dial is decorated with diamond hour markers, and it is equipped with the L595 automatic mechanical movement.

Gucci Flora Series Gold Jewelry Rongtian New Works

A series of 18K white gold diamond jewellery has been added to the GucciFlora collection. Inspired by the power and beauty of nature, these new works use one of the brand’s most recognizable design elements: floral patterns.

  The collection includes bracelets, necklaces, rings, and earrings. This rich collection mixes feminine design elements such as flowers and bows with white diamonds or pearls. The details of the double G element add an instantly recognizable Gucci style to the series.

  Highlights include two necklaces and two bracelets. The delicate chain is quite elegant. One of the necklaces and one of the bracelets was also embellished with pearls. The new ring includes a finger ring, decorated with double G elements and elegant flower elements, and the whole is a flower design with diamonds.

  Three pairs of fashionable asymmetric earrings follow the trend. All three designs are a subtle artistic combination of diamond-studded flowers and double G elements. Two of the earrings are closed with pearls.