Baselworld 2017 has come to an end. Watchmaking brands look back at history and look to the future to welcome this exciting year for fine watchmaking. 2016 is undoubtedly a difficult year, and watchmaking brands can now return to reality and listen to consumers.
The industry trends presented by the Basel International Watch & Jewellery Show and the Geneva International High-level Watch Salon (SIHH) are almost mirror images of each other, with several key elements being particularly prominent. Retro is probably the biggest one, and this trend has been going on for some time. For a long time, rare and rare antique watches have attracted much attention and are expensive. But recently the brand has been working hard to redesign and relaunch classic watches, usually in the name of an anniversary or special event. Omega’s 1957 trilogy released in Basel this year is a good example.
Different from some brands’ current passion for retro, some brands have accelerated the process of smart watches in Basel this year. Representative products include Montblanc Summit smart watches, and of course, Tag Heuer Connected Modular 45 smart watches.
In this article, we will search for the most talked about new products released this year in Basel. Find out how many people are talking about each new product by influencer and two other categories, tracking social media and online media (including blogs). The influencer category includes more than 2,000 luxury and watch bloggers and bloggers, while other categories cover every online mention.
TAG Heuer Connected Modular 45 Smart Watch
Mentions: 1819, 21 from influencers
The TAG Heuer Connected Modular 45 smart watch is a true innovation in the field of fine watchmaking. This watch attracts lovers of different tastes, and at the same time provides the best choice for traditional old school and new time representative fans.
From lugs and bezels to dials and straps, this watch can be completely customized. Users can also change the core module of the watch from a smart watch to a mechanical watch to perfectly adapt to various occasions.
This watch is also the first smart watch with a ‘Made in Switzerland’ label. It is also waterproof to 50 meters, making it a must-have companion for home travel. Since its launch, the watch has been warmly welcomed by watch fans around the world.
Rolex Oyster Perpetual Yacht-Master II
Mentions: 866, 17 from influencers
The classic regatta chronograph watch has been improved to present a new look. The rectangular and triangular hour markers are set at 6 and 12 o’clock, respectively. The top of the hour hand is also decorated with a fluorescent disc. The watch combines sophisticated technology but is easy to operate. And read clearly.
This mechanical tool watch is a true classic, which can be perfectly matched with the user’s dress, whether it is a dignified three-piece suit or casual clothes rowing on the Thames, it is equally generous and decent.
Rolex is one of the most respected brands in the fine watchmaking industry, and the Oyster Perpetual Yacht-Master watch is the classic of the brand. It is not surprising that this watch can cause a sensation on the Internet.
Hublot Techframe Ferrari 70th Anniversary Edition Tourbillon Chronograph
Mentions: 822, 17 from influencers
In order to celebrate the 70th anniversary of Ferrari, Hublot has established a perfect cooperation relationship with the super sports car brand and designed and created the Techframe Ferrari 70th Anniversary Edition Tourbillon Chronograph.
This black-panel masterpiece uses the same approach to designing cars as the Ferrari Design Center, and integrates Hublot’s watchmaking expertise, the result of a unique and deep collaboration between car designers and fine watchmakers.
Techframe Ferrari 70th Anniversary Edition Tourbillon Chronograph is limited to 70 pieces. It is not only an exquisite watch but also a collectible treasure, while satisfying the needs of fine watch lovers and ashes fans.
Rolex Oyster Perpetual Cosmograph Daytona
Mentions: 665, 23 from influencers
It is not surprising that a new version of the world’s most collectible watch has launched a new version, and then led the Internet.
The new Oysterflex bracelet and black Cerachrom bezel add a modern and innovative element to this classic. Perfecting design through innovation can satisfy classic lovers and attract new consumers, killing two birds with one stone.
History, innovative technology and stylish aesthetics are combined to create this masterpiece of timepiece. This watch is now popular on the Internet and will certainly become a classic in the future.
Bvlgari 41mm Octo Finissimo Automatic
Mentions: 643, 17 from influencers
Bvlgari breaks another record and for the third time creates the world’s thinnest self-winding watch. Breaking world records and creating exquisite formal watches, Bulgari is quickly becoming a giant in the fine watchmaking industry.
Jean-Christophe Babin, CEO of the brand, said: ‘In the past ten years, the expectations of high-end customers have changed from majestic watches to sophisticated timepieces. These world records have helped to deeply shape Bulgari’s image and enhance the brand’s perceived value , They make Bulgari one of the best watchmakers in the world. ‘
Refinement and complexity are very important, because not everyone wants to show off a huge gold watch with diamonds, which has become a thing of the past. Nowadays, people prefer the ultra-lightweight design, which can be hidden and displayed, and can be freely retracted.