July 2015-Recently, the ‘Cartier Lings Surging Female Entrepreneur Award’ announced the list of finalists for the 2015 finals. Jeni Saeyang from Mainland China was successfully selected. This is the second time that female entrepreneurs in mainland China have been promoted after Chinese players won the award in the Asia Pacific region in 2011. There is also a group of players from Taiwan in the Asia-Pacific region of the ‘Cartier Lings Surging Female Entrepreneur Award’ for the final.
Chen Wenyi (Jeni Saeyang)
This year’s ‘Cartier Lingshui Surge Female Entrepreneur Award’ attracted more than 1,700 entrepreneurial projects from more than 100 countries and regions. Most of these commercial projects balance the promotion of local economic development and the creation of positive social benefits. Eco & More, a lifestyle brand created by Chinese finalist Jeni Saeyang, is based in China and produces plant-derived, biodegradable household and personal care products, thereby avoiding chemical components passing through The drainage system pollutes the natural water system. These entrepreneurial projects embody the ‘Cartier Lings surging Female Entrepreneur Award’ for in-depth thinking on contemporary socio-economic and ecological balance, and thereby show the world’s efforts and contributions to women’s future social development.
The global ‘her era’ is quietly coming
In recent years, women’s entrepreneurship has been regarded as an important way to get rid of women’s poverty, improve women’s status, ease employment pressure, and achieve economic development and social progress. Governments around the world are very concerned about the development of women’s entrepreneurship and have adopted different measures to promote women’s entrepreneurship.
According to the analysis data of the ‘Cartier Lingshui Surge Female Entrepreneur Award’, compared with the female entrepreneurs who registered online in 2007, the growth rate of the number of participants in 2015 was 372.2%, and the country of origin also increased by approximately 47.1%. In addition, the Global Entrepreneurship Monitor (GEM) also shows that 126 million women are starting or running their own startups, and 98 million women entrepreneurs are running established businesses. It is not difficult to see that the era of global women’s entrepreneurship is coming.
Generally speaking, entrepreneurial motivation can be roughly divided into survival type and opportunity type. The former is an inevitable choice under the pressure of survival, while the latter is to seek better opportunities for developing a career. According to the Global Entrepreneurship Observation Project’s 2014 annual report, the proportion of opportunities among female entrepreneurs has shown an upward trend, which means that the employment opportunities and product innovations contributed by female entrepreneurs will explode with huge growth potential. The research data also show that 90% of women have achieved success in one year, far exceeding the male entrepreneurs of the same period, indicating that women have certain advantages in entrepreneurship, such as strong risk aversion awareness and prudent business operation decisions.
The booming development of Chinese women’s entrepreneurship
With the global ‘her era’ boom, women’s entrepreneurship in China has also shown a rapid rise in the past 10 years. In 2014, the proportion of female entrepreneurs in China reached 14.18%, an increase of 22.24% compared to 2005. The data of the ‘Cartier Lings Surge Female Entrepreneur Award’ also confirmed this phenomenon. Among them, China registered in 2015 The number of participants is even 250% higher than in 2013. Statistics show that Chinese women have made qualitative breakthroughs from entrepreneurs’ own qualities to entrepreneurial models, showing a good development trend.
Entrepreneurs tend to be younger: Female entrepreneurs in China have transitioned from the early age group of 40 to 50 to the main force of young people aged 25 to 35. The average education level has also increased significantly and is slightly higher than that of men. By. The active subjects of these young entrepreneurs are post-80s, but post-90s are also a force that cannot be ignored. The survey showed that 31.1% of the post-90s interviewed believed that they would have a willingness to start a business within the next three years and fearless failure.
Entrepreneurial orientation of lifestyle and ecological protection: Since most women show emotional emotional thinking patterns, most of their entrepreneurship is concentrated in the field of lifestyle, which not only has a strong humanistic atmosphere, but also strives to improve the quality of life. In 2015, China’s “Cartier Lings surging Female Entrepreneur Award” application project showed that education has become the industry that attracted the most attention, accounting for 22.75%, while accounting for 11.76% of e-commerce retail and living. The supplies industry is close behind. In addition, ecological protection is also a major source of motivation for women’s entrepreneurship. In 2011, the winner in the Asia-Pacific region, Chen Chunhong, advocated a refreshing concept of ‘a glass of water toilet’ and brought a new attempt to save water; this year’s mainland Chinese player Jeni Saeyang founded Eco & More ) Committed to building China’s premier ecological and environmental protection brand, and the daily life and personal products it manufactures are contributing to solving the problem of water pollution.
The Internet enables a new entrepreneurial platform: The rapid development of the Internet has gradually shifted the form of entrepreneurship from offline to online platforms, expanding new ideas for women’s entrepreneurship. Alibaba Group’s “Women Entrepreneur Report” recently released analysis shows that compared to the phenomenon of male dominance in traditional model entrepreneurship, women entrepreneurs have been supported by the Internet (especially online shopping platforms). half of the sky. The reason is that the lowering of the threshold for entrepreneurship has significantly highlighted the comparative advantages of women’s entrepreneurship, and with the growth of platform users, the structure of female entrepreneurs has become increasingly mature.
The ‘Cartier Lingshuang Female Entrepreneur Award’ originated in 2006 and was co-founded by Cartier in collaboration with the World Women’s Forum, INSEAD International Business School and McKinsey & Company. As a global entrepreneurial incentive award, the professionalism and influence of the ‘Cartier Lings surging Female Entrepreneur Award’ has attracted more and more attention from entrepreneurial women. Very extensive.
The final winners of the 2015 Cartiers Lingshui Women Entrepreneurs Awards will be announced in October this year. Please look forward to the outstanding performance of this year’s Chinese players. Platform: www.cartierwomensinitiative.com.