Iwc’s First International Image Advertising Campaign

For the first time in the history of Schaffhausen watch manufacturer IWC, IWC has turned the world of its products into an international image theme event. The event, which focuses on TV commercials and a series of print ads, is currently airing in cinemas in Switzerland and will be released to a global audience next year.
‘It is important not only to focus our products, but also to have an inseparable connection in the story. With this exciting new image campaign, we have successfully transformed our culture into an image.’ IWC IWC ‘It illustrates our six product lines and underscores our continued commitment in the area of ​​corporate social responsibility,’ said Georges Kern, CEO of Tables.

As part of a global event, its advertising images have been selected for release in cinemas in Zurich and Geneva, Switzerland, before being broadcast on global television screens next year.
The show takes viewers into the world of pilots, divers, adventurers and trailblazers: amazing aerial acrobatics and sailing boats bravely transform into underwater photography on the wide seas, and footage of the fascinating animal world of the Galapagos Islands. Karoline Huber, IWC Marketing Communications Director, was fascinated by their expressiveness: ‘To create this event, we have cooperated and proved its value time and time again. Working closely with Jung von Matt advertising agency, we successfully performed This is our brand image and a home for contemporary men and their dreams. ‘

The IWC International Image Advertising Campaign invites global audiences to pay attention to the emotional stories of IWC.
www.iwc.com

Which Brand Knows The Most About Women’s Hearts

Watches seem to be men’s objects. They pursue mechanical dynamics, complexity and precision, but nowadays watches are also women’s wrists. The masters of watch design from the perspective of women’s aesthetics, make the watch delicate and feminine, and reveal the beauty of silk under the excellent craftsmanship, ladies watches can have the gorgeousness of jewelry, but also bear precious metal Noble, but also contains profound connotations. Therefore, a well-designed ladies watch is not only a timekeeping tool, but also an essential weapon for fashion women’s decoration.

  Girard Perregaux CAT ‘SEYE Series 80484D-52A-761-BK7A

Comment on the watch: Girard Perregaux’s CAT’SEYE series watches follow the sensual curve and oval shape of the cat’s eye series. The 18k rose gold case creates a 35.4 mm diameter. The case is inlaid with a circle of beautiful diamonds. Guanghua. The delicately decorated white mother-of-pearl dial sparkles with subtle, colorful reflections. Except for the three Arabic numerals, the hour markers are all set with diamonds. The calendar is particularly clear in the window at 3 o’clock. The small second hand is at 9 o’clock. The radial light pattern around it is beautifully depicted on the dial. There is a feeling of rippling water. The white crocodile leather strap with folding buckle is very suitable for women’s fashion. The creator’s thoughtfulness and wisdom make you feel confident in your hands.

  Girard Perregaux CAT ‘SEYE series women’s watch presents an elegant appearance, while pursuing outstanding taste, it also has precise connotation. The watch is equipped with a GP3300 mechanical movement known for its reliability, and the sapphire crystal case back allows you to appreciate the exquisite features of the movement. This movement adopts a rose gold automatic rotor and delicately engraved the letter ‘GP’ pattern. The exquisite polishing and finishing of the splint and the bottom plate are at a glance. The power reserve is about 46 hours. It can be said that every detail of this watch is showing its infinite charm, fully abiding by the brand’s purpose and the unremitting pursuit of excellence. Water-resistant to 30 meters, can meet daily life needs.

Basic Information
Number: 80484D-52A-761-BK7A
Brand: Girard Perregaux
Series: Women’s Watch
Movement type: automatic machinery
Gender: Lady
Price: ¥ 211,000
For more watch details, please click: Jaeger-LeCoultre Dating Series Q3462521 Watch

Comment on this watch: This Jaeger-LeCoultre dating series Q3462521 ladies mechanical watch is a glamour for Jaeger-LeCoultre. The essence of its design coincides with the pure coincidence of love. 18k rose gold case, the surface is polished, exquisite and delicate. The bezel is specially set with 60 cut diamonds. The shining diamond light fully reflects the preciousness and elegance of Jaeger-LeCoultre watches. The exquisite dial is carefully carved by professional craftsmen. The diameter of the table is 29 mm. The surface is decorated with a silver Newsaw pattern. At 6 o’clock, a large disc slowly rotates. It is a day and night display dial. The disk is engraved with the sun and the moon. The two appear alternately. , Elegance reflects day and night. The blue steel flower-shaped pointer jumps in the center, confirming the quiet flow of time. The delicate Arabic numeral scale makes reading at a glance.

  The watch is equipped with a 967A self-winding movement. This movement is completely produced by the brand. From design, manufacture to assembly, it is completed by Jaeger-LeCoultre. The Jaeger-LeCoultre movement is not only well-formed in external grinding, but also in functional grinding. It can be seen from the chamfering of the gears and the beveling of the edges of the splint. Paired with a short alligator leather strap, it has also demonstrated its unique charm is not a thing in the pool.

Basic Information
Number: Q3462521
Brand: Jaeger-LeCoultre
Series: Dating
Movement type: automatic machinery
Gender: Lady
Price: ¥ 165,500
For more watch details, please click: Jacques Dro EleganceParis J005003270
  As an outstanding representative of the earliest “Maverick” in the Swiss watch industry, the art and watch treasures produced by Jaquet Droz have been widely praised by the European court and the royal family. Over the centuries, Jaquet Droz will surpass the advancement of time. Bringing art to China and continuing Chinese sentiment for centuries has brought fresh elements into the Chinese watch market.

Comment on the watch: The dial is hand-crafted with mother-of-pearl or mineral materials. When worn, it emits a unique color with the movement of the wrist, and the details shine brightly. The case diameter of this watch is 35 mm. The eccentric hour and minute dial is located at 12 o’clock on the large dial. It highlights the dial’s exquisite material while also exquisite and elegant. Two fine 18K rose gold hands slowly rotate along the graduated rose gold inner ring. The burgundy hand-rolled woven satin strap with 18K rose gold pin buckle is simple in shape and easy to use. The unique texture of the satin shows the delicate and elegant taste of this watch.

  The watch is equipped with a JD2653 self-winding mechanical movement. Through the sapphire crystal back cover, the exquisite rotor and the movement can be seen at a glance. The 22K white gold rotor is exquisitely carved with sun-patterned carvings and Jacques de Roux double stars LOGO, the movement contains 28 jewel bearings, the vibration frequency is 28,800 times / hour, with a dual barrel, which can provide up to 68 hours of power reserve, the movement can see the unique clover mark of Jacques Dro, it Symbol of luck. The watch is water-resistant to 3 bar (about 30 meters).

Basic Information
Number: J005003270
Brand: Jacques Dro
Series: EleganceParis
Movement type: automatic machinery
Gender: Lady
Price: ¥ 162,000
Click for more watch details: jaquetdroz / 34795 /

Summary: The above three ladies watches have their own characteristics. Girard Perregaux CAT’SEYE series watches have a chic design that highlights the noble temperament of women. Jacques Dro EleganceParis series uses a special material to tell the feminine posture of women. Three different styles incorporate the brand’s essence of watchmaking and historical heritage. They record a bit of time and add luster to your wrist. Women who like it can click on more watch details to learn more about the basic information about the watch. . (Picture / text watch home Li Shuai)