Since the birth of the first watch in the world, the timepiece industry has been developing at an unprecedented speed. For the survival and development of the industry, as well as to lay the foundation of the brand to promote purchase, the change of timepieces is inevitable, and the protagonists always cannot escape: movement, design, materials. Among them, RADO has been a pioneer in materials and design, standing at the forefront of innovation and revolution.
Base2013Basel World, a tactile control full-body high-tech ceramic watch specially made for women, caused a sensation by combining the latest latest technology with the most touching sensory factors. This series of watches incorporates touch technology from the Swatch Group. At the same time, it is entirely made of high-tech ceramics. The touch is warm and the case is smooth and curved. The eSenza series belongs to the Swiss radar that has high-tech material expertise and is good at turning dreams into reality.
诞生 Since its inception, adhering to the core spirit of Visionary, Innovative and Iconic, Rado has been the global leader in watch design and innovative materials. In 1957, the Swiss company SCHLUP, which has been a professional watch movement supplier, launched a series of watches under the RADO brand for the first time. Five years later, in 1962, Swiss Rado launched the world’s first hard-wearing watch made of hard metal—DiaStar, which shocked the industry with its unique oval shape design and innovative high-tech tungsten-titanium alloy material. . Initially, hard metal was only used to make industrial tools, for example, it could protect the drill bit from damage when crossing the surface. Later, the Swiss radar watch noticed that the hard metal is superior to steel, gold (1392.90, -0.10, -0.01%), platinum and other traditional materials with anti-corrosion and anti-oxidation characteristics. good idea. So the brand introduced hard metals into the watchmaking industry. Since then, Swiss radar has begun its brand’s success by combining innovative materials and unique designs.
In terms of innovative materials, in addition to the earliest tungsten-titanium alloys, Swiss Rado also released Dia67 in 1976, the first hard-wearing watch with a patented fully covered metal-coated sapphire crystal; it was released in 2002. The highest watch of the V10K series, the watch has a long and pure surface, using high-tech diamond material up to 10,000 Vickers hardness, which is comparable to natural diamonds. These inventions embody the persistence and wisdom of Swiss radar watchmakers, and they can be called a major leap in the field of materials. Among the large innovative technology groups of Swiss radars, they are most familiar to watch fans and can even be used as synonymous with Swiss radars , Also includes an important member-ceramics.
Swiss Rado launched the Integral precision ceramic watch in 1986, which was the first to introduce high-tech ceramics into the watchmaking industry and regarded it as the most popular material, far before other watch brands. Three years later, in 1989, the Ceramica series of legendary ceramics was launched, and the world’s first watch with high-tech ceramics was born. The watch’s case and strap are integrated into a unique bracelet-shaped watch. This design has won many well-known design awards and is the iconic design of the Swiss Rado. Since then, Swiss radars have continuously accumulated, deepened their understanding of high-tech ceramic materials, and successfully got rid of the limitations of the traditional watchmaking industry both aesthetically and technically. 1991 Swiss Rado’s first white high-tech ceramic watch is born: Coupole pearl ceramic watch. Two years later, the brand launched the first platinum gold high-tech ceramic watch Sintra silver diamond series. This is a historic leap forward, which makes high-tech ceramics emit a metal-like luster. At the same time, this watch is also the pinnacle of the design concept of all high-tech ceramic watches. Except for the sapphire crystal, the entire watch is made of high-tech ceramics. As of 2011, Swiss Radar’s research in the field of innovative materials ushered in an update and breakthrough, bringing the watch design to a new level. In that year, the brand launched the D-Star Emperor Series and True Thinline. D-Star series is the first CeramosTM titanium carbide cermet watch made by Swiss radar. It adopts a new material CeramosTM titanium carbide cermet made of high-tech ceramic and metal alloy titanium carbide. The advantage of wear is more than the previous 1900 Vickers hardness and sharp lines. The True Thinline watch is an ultra-thin high-tech ceramic case with the thinnest thickness of only 4.9 mm, which fully demonstrates the extreme lightness of high-tech ceramics and the intimate touch of the second skin. In last year’s new series, the Swiss radar watch also showed the latest technological achievements to the brand’s fans, a fusion of innovative structure and multiple high-tech materials HyperChrome series watches. This series uses a single case structure and iconic bracket design to perfectly integrate CeramosTM titanium carbide ceramics, high-tech ceramics, stainless steel and other high-tech materials, showing an unprecedented pioneering atmosphere.
While maintaining the leading position in the development of high-tech materials, Swiss Radar’s efforts in ‘contemporary design’ in recent years are obvious to all. The communication focus of the brand is ‘innovative design and comfortable wearing’. The brand has won more than 30 international design awards for its forward-looking design and innovative materials. The world’s most prestigious world’s four top design awards, ‘Reddot International Red Dot Design Award’, ‘iF Design Award’, ‘G-Mark Special Design Award’ and ‘IDEA Design Award’, are all under its umbrella. In 2009, Swiss radar and the famous British industrial design master Jasper Morrison launched a new r5.5 series watch, combining high-tech ceramics and minimalist design to create the iconic watch that is popular all over the world.
Looking back, unremitting technological innovation and creative attempts at material application, Swiss Radar has finally produced unparalleled high-tech materials. It gives each watch its unique characteristics and value, making them shiny, lubricious, durable, durable and durable. Of course, these characteristics and values are also virtually integrated into every process of research and development, design, and production. The superior quality of Swiss radar’s high-tech hard materials not only manifests itself as smooth and perfect, but also as a permanent beauty.