There are still a few days before the most important annual event in the watch industry. Swiss watch brand Raymond Weil is proud to announce today that the brand and Universal Music, the world’s top music group, have become Partner. Through this collaboration, Raymond Weil continues to pay tribute to the brand’s source of inspiration, music, and emphasize the brand’s promotion of different types of music.
In the promotion of music, Raymond Weil further cooperates with Universal Music, so that everyone can enter the music universe, because Universal Music has the world’s most famous artists, the most influential music units and brands. This unique collaboration includes tailor-made digital music services for the Raymond Weil brand, and this collaboration also has related global advertising and cross-sectoral promotional activities.
‘We are very excited to collaborate with Universal Music, the world’s top music company, and to connect Raymond Wey’s name with Universal Music! The brand has been committed to participating and promoting different types of music, and through this exclusive entertainment service Platform, we provide our customers with the best music artists and unparalleled value-added services. ‘Raymond Weil CEO Elie Bernheim made a statement.
This new entertainment service will be officially released at the Baselworld Watch Fair 2016. Later in March and April there will be multi-faceted channel promotion activities to gradually promote this digital music service. As this year marks the 40th anniversary of Raymond Weil, a unique radio station on the official website will select 40 songs selected by the brand to celebrate. In addition, you only need to register on the official website of Raymond Weil to enjoy an ad-free selection of music list, which contains more than a hundred pieces of the theme of the brand watch series. For those who own a Raymond Weil watch, they can use all the songs in the extra list, and other editorial content and news information are also available. As for the full version of the concert, only the Raymond Weil watch owner For exclusive viewing! In the end, they have a better chance to win unique musical experiences, such as meeting with top international musicians, winning concert tickets, and collector’s vinyl records.
‘The fine watchmaking demands precision, harmony, elegance, taste, fashion, heritage and innovation. These elements are great music. Universal Music is happy to cooperate with Raymond Weil because the brand shares the same for music and music artists. Passion, ‘said Universal Music President Adrien Garrault and Global Development Director Olivier Robert-Murphy.
Raymond Weil celebrates its 40th anniversary with music! Visit raymond-weil.com today to experience the new digital music service.