Tag Heuer, the world leader in luxury sports watches and chronographs, proudly announces that the next American racing hero, Alexander Rossi, has joined the brand ambassador family.

   In May of this year, Alexander Rossi and Tag Heuer met for the first time. Alexander Rossi crowned the 100th Indianapolis 500 Champion and was awarded the Tag Heuer F1 Indy500 Special Edition watch. Before winning the prestigious Indo 500 race as a rookie, Alexander Rossi fought in F1 and became the first American native to speed the Texas COTA circuit, making history! At just 18 years old, Alexander Rossi has obtained a F1 super driver’s license and is one of the youngest drivers. Dedicated, dedicated and hardworking, Alexander Rossi is an outstanding representative of the Tag Heuer brand motto, ‘#DontCrackUnderPressure (# 无 fearChallenge Achievement)’, and a young and handsome young man in the brand image ambassador family.

   Alexander Rossi said: ‘It is a great honor to work with Tiger Tag Heuer and become part of the brand family. Tiger Tag Heuer is a legendary brand with a deep historical roots in motorsport. The two sides share the attention and pursuit of perfection As the brand ambassador of Tag Heuer, I look forward to a brighter future cooperation. ‘

   Since 1860, the luxury brand Tag Heuer has devoted itself to the world of motorsport and has made great progress. The chronograph produced by Tag Heuer is equipped with an impeccable movement, which guarantees precise operation under extreme conditions. And Alexander Rossi needs to remain accurate and focused in a fast-paced, highly competitive environment, which coincides with the personality characteristics of TAG Heuer watches. TAG Heuer is always at the forefront of the industry and is proud to welcome Alexander Rossi as the brand ambassador.

   Killian Muller, President of TAG Heuer America, said: ‘Alexandr Rossi won the 100th Indianapolis 500 Championship and made history. I am very pleased to welcome him to the brand family, and we will work together to innovate.’ Watch House Xu Chaoyang)

‘Your Time Is Now’ will carry out activities worldwide, and will develop specific market brand slogans based on local customer profiles, culture and consumer psychology, emphasizing And performance is the main appeal. The event stems from the brand’s insights into consumer self-reward, success recognition, and pride. Maurice Lacroix invites you to feel the opportunity to pamper yourself, to explore unknown areas and enjoy a luxurious life. Maurice Lacroix SA Executive General Manager Marc Gläser said: ‘This advertising campaign is impeccable! This is the essence of Maurice Lacroix. The creative ideas are novel, resonating and inspiring, and the message is extremely clear and direct. I believe that it will be very effective in conveying information to our consumers, and at the same time it will help to interpret a brand image that is extremely stylish and enjoys extraordinary joy. ‘

     This advertising campaign consists of three pictures, which promote men’s and women’s watches, respectively, and said that he and her are a wonderful combination. The first picture shows a woman who is as unique as her watch and is preparing for an important date. Her time begins here. The second picture depicts a couple, preparing to board a seaplane. At this moment they are enjoying a time of joy, excitement and intimacy. Their time is thus opened. The third eye-catching picture currently being shot, performed by a male, will be officially released in January.
     Through this advertising campaign, Maurice Lacroix has delivered outstanding craftsmanship, extraordinary creativity and unique confidence that unites the brand and product style.